Starting a new business means you will need to develop a public relations strategy that boosts your popularity while minimizing negative stories. If you haven't worked in PR before, this may seem like an impossible task. Follow these three tips to make the most of every minute and dollar you invest in your startup's PR campaigns.
Build Your Brand by Telling a Story
The most successful companies often build their brand identities by telling stories. For instance, Apple isn't just known for building Read more [...]