Starting a new business means you will need to develop a public relations strategy that boosts your popularity while minimizing negative stories. If you haven't worked in PR before, this may seem like an impossible task. Follow these three tips to make the most of every minute and dollar you invest in your startup's PR campaigns.
Build Your Brand by Telling a Story
The most successful companies often build their brand identities by telling stories. For instance, Apple isn't just known for building Read more [...]
If you liked NAFTA, you’re going to love the Trans-Pacific Partnership (TPP). It contains some very serious provisions for international copyright. Who knew copyright laws could be so exciting? But seriously, this trade agreement between Chile, Brunei, New Zealand, and Singapore, and eight other countries will be the first of its kind. While not all countries agree with the strict copyright compliance provisions, it’s seen as a major step toward the protection of intellectual property rights, Read more [...]
A poorly designed or outdated website can cost a business dearly. It can cost you potential customers and reduce the number of sales you receive drastically. Most people that use the web will have experienced a bad website at some point, and what do you do when you do? You click back and choose another website for the products or services you need. A bad website can damage credibility and the reputation of a business, so it’s important that businesses operating online understand that simply having Read more [...]
With the increasing number of the websites, for both professional and personal purposes, there is hardly a business or person left out who doesn’t own a website. There was a time when the majority of the work offered to the web designers was to make portfolio websites. Things have changed, though people are still asking to make a website that looks like a portfolio that supports multi-browsers, does multi-functionality, and supports multiple platforms. There are a lot of complicated functions incorporated Read more [...]
Many businesses who want new websites have flocked to Google looking for an experienced WordPress designer to help them with their new project. Many developers are now choosing to build their websites using WordPress for a number of reasons, chief amongst them being that WP is a CMS that can be easily edited by non-technical folk. In the past there was never a widely accepted, agreed-upon content management system for publishing new websites. Many developers would build their own custom solutions. Read more [...]
While technology continues to develop at an alarming rate providing all kinds of benefits to individuals and business alike, we also grow increasingly at risk of having the information that we enter and store online stolen by ‘hackers’. Utilizing the latest and greatest innovations is proving to be essential to long-term business success, but we need to make sure that are all the bright lights associated with super-fast processors and innovative features don’t divert eyes.
As people Read more [...]
Valve Corporation has been getting a lot of love from the press and the worldwide gaming community, as of late. It has formally announced a couple of things that might just spell the end of the computer gaming industry as we know of it today (particularly the PC segment), and usher in a new age in which Steam is conveniently located at its nexus.
First, there is the unveiling of the SteamOS, a Linux-based operating system that focuses mainly on content delivery for Read more [...]
Here are some web design tips that are sure to attract more visitors to your website and keep them coming back for more. Website design and development has been a topic of interest and debate for quite a long time ever since the Internet boom in the late Nineties. The current generation is used to the idea of the Worldwide Web, and for them, there has never been a time in their recollection where cyberspace doesn't exist. The act of website designing is a brave new frontier more and more people are Read more [...]
With most of us having internet access at the office, even the boss would be hard pressed to admit that his/her internet usage is limited to work-only activities. Readily available internet usage monitoring software has categorized websites as productive, unproductive or neutral; uncovering that anything between one to three working hours are spent on the following unproductive online activities:
Adult sites (96%)
Social networks (50%)
Entertainment and blogs (40%)
Shopping Read more [...]
As technologies continue to develop with businesses incorporating new strategies and processes, it’s important that we move with the times to stay ahead of the opposition, and also to make our lives easier. As a business owner, if you can provide the right materials and resources to improve your company processes so that your members of staff are less stressed and much happier about going to work, then you’re likely to see better performances from them.
In the technology industry, Read more [...]